This week on the show is needle arts designer, Jody Rice. Jody’s company Satsuma Street was founded after unsuccessful searches for modern cross-stitch patterns inspired her to design them herself. Her background in both textiles and graphic arts made this a relatively natural transition, so she created a collection. She began to make those patterns available for digital download on Etsy in 2013 and was blown away by the response. She had found craft community need, and filled it!