Danielle Clough, Embroidery Artist
CRAFT-ish has been on hiatus for a few months, so it felt really good to dust off the mic and reach out to another member of our global, creative community. On this episode I chat with South African embroidery artist, Danielle Cluff. Her journey’s an interesting one, and her art just blows me away. I’ve been following her Instagram feed @FinaceKnowles, for a while now, so getting to talk to her about her technique, inspiration and how American pop culture seeps into much of her work, was truly a treat.
Born and raised in Cape Town, South Africa (and referred to as “Dee” by those who know her), Clough completed her studies in art direction and graphic design at The Red and Yellow School before embarking on a career in visual art, digital design and thing-making.
Her combined interest in visual art, music and the South African street culture scene led to an experimental stint turned niche gig creating visuals for live music events. Using the stage name Fiance Knowles, Dee has performed with local artists Haezer, PH Fat, Hugh Masekela and internationals acts such as the Allah Las, Mick Jenkins, Cid Rim, The Black Lips and Black Sun Empire. She has played a bunch of music festivals you’ve probably never heard of if you’re over 45 and your primary music listening preference is Jazz (If not, see: Rocking the Daisies, Grietfest, Synergy, CTEMF, Nuworld Fest.)
When she is not VJing (which is not what you think), Dee is doing digital design work for local companies; wrapped in a mess of threads embroidering anything from vintage rackets to shoes; lending her voice to local radio shows (Assembly Radio, Bush Radio); creating custom book covers (Modjaji Books); and working as a contributing photographer for various local and international media.
Dee has been profiled by Instagram, Colossal, CNN, Vogue.com. Creative Boom and the Creators Project amongst others, while her work has been published in the New York Times T Magazine, Casa de Jardim, Couch Magazine, Evening Standard, Homespun and featured in various exhibitions across the country.
Some clients from 2016 include Gucci, Adobe, The African Innovation foundation and the United Nations.
She currently works, plays and bikes in Cape Town.
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