Sponsor a Facebook Live Video
$405.00 – $600.00
Live stream video is the way to connect with an audience in today’s marketplace.
The platform also offers a blank canvas’ worth of possibilities, from both marketing and community building perspectives. Different from simply uploading pre-recorded videos natively to Facebook, the limited capabilities and subsequent low production value give a sort of license to a “come as you are” style of broadcasting. Viewers don’t expect bright lights, a gorgeous set, and fully produced presentations. In fact, they count on the opposite because live streaming feels like just a step (or click) away from actually hanging out with the person shooting it. People see the person streaming, of course, but more importantly (thanks to scrolling comment functions and reciprocal communication) *the viewers* feel seen!
Get your company/product seen by at least 15K engaged viewers in the craft genre!
See examples of Facebook Live Videos here!
See description of options below.
Description
Ask Me Monday is Facebook’s longest-running craft series, celebrating its 4th anniversary.
Flat Fee
$585 per live stream on Vickie Howell Facebook Page (client encouraged to share on Company FB page, and embed into your newsletter and/or product page for maximized results.)
Rate based on $37 CPM (1000 views, rounded for final number. +01-499 no increase, +500-999 $43 increase) for average of *15k views + $35 Facebook “Boost” fee for post.
This option can be used as sponsorship for one episode of Vickie’s regular series, “Ask Me Monday” (running weekly since Summer, ’15), or as a stand-alone sponsored video.
Rate includes Company and/or product detail shout-out, talking points and live Q & A by viewers + comment responses or acknowledgment (for 48 hours post-stream), and product “in use” demonstration. All talking points, finished projects, and potential demonstration step-outs to be provided by Company.
*Note: The actually average for 2017 (thus far) is 23k views (up 232% from 2016!) The quoted view number is a highly conservative average as there is no way to guarantee a minimum as Facebook’s algorithm and the client’s product’s popularity with Vickie’s audience can also not be guaranteed.
Pay Per Views
$405 per live stream on Vickie Howell Facebook Page. Same details as noted in Option 1.
Rate based on a minimum $45 CPM with a 9k minimum charge. Every additional 1000 views or majority fraction thereof (ie. +01-499 no increase, +500-999 increase) will incur an additional $45 charge. Charge calculated 7 days after original live stream.
Facebook Live Guest Appearance
$500 per live stream on Client’s Facebook page. No views minimum or maximum.
Includes reading/improvising of talking points, and optional demo that lives on Company FB page, and can be embedded into their newsletter and/or website.
$600 per live stream on Client’s Facebook page. No views minimum or maximum.
Includes reading/improvising of talking points, and optional demo that lives on Company FB page, and can be embedded into their newsletter and/or website. This option includes Vickie sharing the video on her Facebook page (102k+ followers), and includes a small post “Boost.”
