Knitty Gritty Knit In on Super Bowl Sunday !

Hey, all! FYI, here’s the press release for the big Knitty Gritty Knit In, on Super Bowl Sunday! Hope to chat with you virtually! xoxo, Vic

DIY NETWORK TACKLES SUPER SUNDAY’S BIG GAME

BY ENCOURAGING VIEWERS TO KNIT FOR CHARITY

Knitty Gritty Marathon Kicks-Off Year-Long Initiative with First Annual Knit In

Host Vickie Howell Blogs Live During DIY’s Super Knit Sunday

KNOXVILLE, Tenn. -January 2007 – DIY Network is playing the field on Super Sunday with its first ever Knit In by encouraging needle arts enthusiasts to knit and crochet for charity. On Sunday, Feb. 4, when football fans are glued to the tube, DIY is challenging all knitsters and crocheters to pick up their sticks and grab some yarn to help kick off the network’s commitment to create shawls and blankets for the less fortunate. Get started by tuning-in at 5 p.m. ET for a marathon of DIY’s popular series Knitty Gritty, and learn how knitting one small square will help keep hundreds warm throughout the year.

DIY is partnering with Warm Up America!, a charitable organization dedicated to the creation of handmade blankets, clothing and accessories to help those in need. The 7″x9″ squares knit and donated by DIY viewers will be sewn together into blankets, and distributed to women’s shelters, nursing homes and daycare centers. For more information on how to participate in DIY’s year-long initiative, including a pattern for the square, log on to www.DIYnetwork.com/knit, beginning Friday, Jan 19. Also join DIY knitting expert and Knitty Gritty host Vickie Howell for a live blog during the 5-11 p.m. ET Knit In on Super Knit Sunday, Feb. 4.

“Busy schedules often make it impossible for people to commit to making an entire blanket or garment for those in need, but by simply knitting a 7″x9″ inch square you’re helping someone stay warm,” said Howell. “Scraps of yarn and a few hours of time can collectively make a big difference in someone’s life.”

DIY’s Super Sunday Knit In (5-11 p.m. ET) is showcasing some of the best episodes of Knitty Gritty, featuring notable guests, such as Lisa Loeb, Billboard-topping singer-songwriter; Kelley Deal, lead guitarist of rock band, The Breeders; bassist and vocalist Share Ross of punk pop band, Bubble (also formerly of 80s glam band Vixen); and Lily Chin, world’s fastest crocheter. While making squares, let these guests and Howell spark imagination with projects ranging from guitar straps, rock star bags, sushi-roll inspired bathroom accessories, hippie belts, halter-tops and more!

DIY’s efforts to help keep needy Americans warmer will be documented in a one-hour special, scheduled to air on the network early next year. DIY Network is available nationwide on DISH Network Ch. 111 and DIRECTV Ch. 230. For additional cable channel designations, check local listings or www.DIYnetwork.com.

DIY viewers who participate should send their 7″x9″ squares to: Warm Up America! Foundation, Department DIY Network,

.

From the makers of HGTV and Food Network, DIY Network is the television source for the best know-how and how-to when it comes to any type of do-it-yourself project and is one of the fastest growing digital networks. Currently in more than 40 million homes, DIY’s programming covers a broad range of categories including home improvement, crafts and hobbies. DIY’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. DIY’s companion Web site, www.DIYnetwork.com, features step-by-step instructions totaling more than 15,000 projects online and averages over 2.5 million unique visitors per month.

# # #

PRESS CONTACTS:

Gary McCormick, 865.560.4143, gmccormick@scrippsnetworks.com

Brandii Toby, 865.560.4280, btoby@scrippsnetworks.com

Leah Sparkes, 212.983.9898, leahs@ferencomm.com