Idea Journal
Meet Vickie
Photo: Harperpoint Photography
Vickie Howell is a on-air host, designer, instructor & community builder in the D.I.Y. genre. Read more here.
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NEW: Vickie Howell Montoya Merino Light
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Dear YarnYAY! Community & Supporters,
It’s with all of the feels, and a deep breath, that I announce that month’s will be the last monthly box, as we begin the process of closing YarnYAY! by Vickie Howell.
Five and a half years ago, this business essentially fell into my lap. I was just wrapping a tour promoting the launch of The Knit Show, and in the middle of writing my 13th book, The Knit Vibe when an executive from CrateJoy approached me about co-founding a subscription box for knitters. The arm of their company that ran subscription box businesses with creators and entrepreneurs who already had a following would handle the capital, fulfillment, customer service and sourcing. I would be in charge of project design, pattern writing, product curation, marketing, media content, and anything else creative. I had longtime been wanting to add a retail aspect to my overall offerings, but with a very full plate hadn’t yet figured out a viable, responsible way to do that. This seemed ideal.
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Have you met her? This is final shade of VH Montoya Merino, Sputnik Spruce, and she’s practically perfect in every way. Hand-dyed by the amazing @spunrightround I could not love this non-traditional, holiday palette more!
Get this limited edition run of Sputnik Spruce in the YarnYAY! December box. Now available at YarnYAY.com (link in bio)!
#yarnyay #newyarn
Second only to the #dollyparton costume exhibit, a highlight of our trip to Nashville was a tour of @hatchshowprint . I wanted to move in! *sigh* Block printing is dreamy. 😍
Ok, reposting the December Unboxing, because it looks like I chose the wrong posting option last time, so only 90 seconds came through. The vid’s 7 minutes, so hopefully this time it works! (It’s posted in full on my Facebook page, YouTube, and YarnYAY.com, too.) Thanks for your patience!
